Our story

The inspiring journey of NaturaLuxe, a brand born out of the desire for healthier and more natural nail care practices. In late June 2018, I embarked on my own personal journey of wearing my natural nails. After years of weakened nails from harmful chemicals and poor service habits, I realized the need for natural and healthier alternatives. I noticed a lack of brands that truly prioritized the health of nails, this became the foundation of my vision.

With a passion to create a brand that focuses on long-term nail and hair health rather than just quick fixes, I began exploring the world of DIY beauty. The idea of formulating my own hydrating nail growth formula emerged. What started as a personal solution soon caught the attention of others who witnessed the transformation of my nails. They began asking for samples, and eventually, my nails became so beautiful and strong that people couldn't help but wonder if they were real.

This led to the creation of NaturaLuxe's signature product, the Nail & Cuticle Oil™️, which became the cornerstone of our brand. The name "NaturaLuxe" was deliberately chosen to reflect our commitment to quality, focused natural beauty.

At NaturaLuxe, we believe that choosing natural solutions can be a luxurious experience. Our handcrafted organic beauty products are designed to help you achieve beauty while prioritizing the health of your nails and hair. Join us on this journey of natural & sustainable beauty, experiencing the transformative power of NaturaLuxe.

With love and dedication,

Amy Elizabeth Matos
Founder & Creator of
NaturaLuxe Handcrafted Organic Beauty